Genius Sports and Serie A: a game-changing alliance.
Exclusive deal puts Italy at the center of global betting
Football and technology shake hands in a marriage destined to last. Genius Sports, an international giant in sports betting data and streaming distribution, has signed a multi-year agreement with Lega Serie A. This is not just a contract: we are talking about a comprehensive package covering every single match of Serie A, Coppa Italia and the Italian Super Cup until the 2028-29 season.
This means that every goal, every tackle and every action will be broadcast and analyzed in real time for a global audience of fans and bettors. For Italy, it is a leap forward toward an ever closer integration of soccer, media and betting. For operators, it is access to a gold mine of official, protected and certified data.
Protect the integrity of the game and the fans
Lega Serie A CEO Luigi de Siervo made no secret of his pride: this agreement ensures that only verified data is put into circulation, which is crucial to safeguarding the integrity of competitions and the safety of bettors.
In a rapidly evolving market, where fake news and unofficial sources can influence both gaming and betting, relying on a partner like Genius Sports sends a strong message. It is also a call for institutions to do more to protect soccer and the public. Technology, in this case, becomes a barrier against manipulation and an ally for those who live by their passion for sports.
Technology, scale and vision: the winning recipe of Genius Sports
Mark Locke, CEO of Genius Sports, makes it clear: This partnership is not a fluke, but the result of a focused strategy. Having already captured such prestigious rights as the NFL and Premier League, now adding Serie A means dominating the most coveted portfolio in the betting world.
The company will bring in BetVision, an in-play service that not only broadcasts live matches, but also integrates overlay statistics, offering bettors an immersive and interactive experience. A move that aims to redefine the very concept of “watching a game.”
Italy as a strategic hub of European betting
Genius Sports’ decision to bet big on Serie A comes just days after it signed a data rights deal with 18 Association of European Leagues competitions. From the Dutch Eredivisie to the Belgian Pro League, via the Danish and Czech leagues, the Genius network is drawing a precise map: Europe as the nerve center of modern betting.
For Italy, this means being at the heart of an ecosystem that generates value, jobs and, above all, international attention. A strong signal to clubs, fans and operators: our soccer is still a winning brand and ready to innovate.
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